1. Booklet design
for the HKMU 2025 graduation show
Project aims:
Design a different layout that matches the theme of the graduation show - “Spectrum”.
Also, the design needs to contain a cover, a preface, five sets of section pages, index
Project objective:
Create a design that matches the main graphic of the graduation show – Rainbow
Create a coherent design
Design a clear layout for individual and group participants to display their artwork
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Thumbnail of all the pages
Design elements
2. Booklet design
for Climate change
Project aims:
These three posters collectively address Hong Kong’s decarbonization efforts, targeting:
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Government policies (Carbon capture, cooling systems, infrastructure)
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Corporate actions (Green buildings, public transport upgrades)
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Individual behaviors (Energy-saving habits, eco-conscious consumerism).
Emphasizing systemic change through policy, technology, and daily practices.
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2.1 Sketch
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Using a light color of green
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Create a sense of vitality, vibrancy, and hope
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Use leaves as the background and a mention box
2.2 Decarbonisation Strategy
page design
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Describe 7 aspects of the decarbonisation strategies in Hong Kong
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hand-drawn logo
2.3 Decarbonisation Strategy
page design
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Introduce Hong Kong local carbon capture and storage, district cooling system in Kai Tak, Tuen Mun T-park, and Water treatment
2.3 Decarbonisation Strategy
page design
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According to the Electrical and Mechanical Services Department's suggestion about Energy Saving Tips for Home, designing pages that include:
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Encourage people to have a green lifestyle in 6 ways
3. Nars Beauty Products commercial poster
Project aims:
The poster for NARS’ "Uninhibited Eyeshadow Palette" adopts a bold, high-fashion aesthetic with a focus on luxury and vibrancy. The art direction leans into a modern, glamorous vibe, aligning with NARS’ reputation for edgy, sophisticated beauty products. The use of stark contrast, dramatic typography, and a vibrant color palette evokes a sense of excitement and uninhibited creativity—perfect for a party or statement makeup look.
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Before:
After:
In order to communicate a high-energy, luxurious product with a design that’s both minimalist and impactful, I have made the following changes
(1) crop the photo and focus on the makeup and the model's face
(3) Design a metal font for the title and subheading
(2) Refine the shadow of the face and the color of the eyes, cheeks, and mouth. Adding extra light to the model's eyes.
(4) Collage with the product photos, with a good layout
4. Food Commercial photo taking and poster design
